Health Unlimited has been run as a family operation since 1969, and many loyal customers have been coming in since that original store opened.

In the beginning Nancy Falls knew almost nothing about business or health food, but took on the business and made it a success, while also raising 7 children. With the help of her son Ethan, she now operates three successful locations in the East Bay.

Health Unlimited offers a wide variety of vitamins, natural foods and cosmetics, herb teas, and sports supplements. A wide array of books and magazines are also offered. The Castro Valley location also features fresh organic produce.